DJ Khaled at the NBA All-Star Finals 2022

No Ceilings was entrusted with conceptualizing and directing the halftime show for DJ Khaled at the 2022 NBA All-Star Finals in Cleveland, a highlight of the U.S. sports calendar. The event featured a dream lineup, including Mary J. Blige, Lil' Wayne, Ludacris, Migos, Lil' Baby, and Gunna, captivating millions globally.

In collaboration with the NBA, we transformed DJ Khaled’s vision into a spectacular halftime show, merging the thrill of live sports with concert vibes. The objective was to craft an unforgettable event resonating with onsite spectators and a worldwide television audience, fulfilling DJ Khaled's dream of headlining the NBA All-Star Finals Halftime Show.

Engaging Dual Audiences: We heightened the live experience with 12 professional dancers, local NBA dance and cheer squads, and a dynamic drum team, maintaining high energy to captivate live and at-home audiences.

Artistic Integration: A stage design featuring varied elevation levels was implemented to balance the presence of multiple guest artists, ensuring DJ Khaled remained the focal point throughout the performance.

Cultural Tribute: A visual montage paying tribute to DJ Khaled's love for basketball and sneaker culture, set against a neon color palette reflecting his Miami roots, personalized the performance.

Logistical Execution: Despite only one off-site rehearsal day for 72 performers, our expert team managed a seamless transition to live performance, overcoming significant logistical challenges.

DJ Khaled's halftime show at the NBA All-Star Finals was hailed by Popsugar as an "unforgettable performance" and stood out as one of the most viewed events in NBA history. It received widespread acclaim across sports and entertainment sectors and from DJ Khaled’s extensive fan base, marking a historic moment in NBA entertainment.

Image Credit:

Ken Blaze, USA TODAY Sports

Joshua Gunter, cleveland.com