Hunkemoller Lingerie

Over three years, No Ceilings Entertainment collaborated with Hunkemöller under the leadership of Kim Willecke, alongside Gerald van Windt and Yessica De Brouwer, to redefine lingerie fashion shows. This partnership peaked with the "I AM…" campaign in 2019, which celebrated themes of self-expression, bravery, and unity, integrating digital artistry with dynamic marketing narratives to honor the diversity and strength of the female form.

The primary goal was to transform how lingerie is perceived and marketed, emphasizing body positivity and empowerment through innovative fashion narratives and engaging visual content, all while maintaining a strong connection with the audience.

Empowering Presentation: To balance body positivity with the presentation of lingerie, we utilized inclusive casting to highlight a broad spectrum of "Sheros," each representing their unique beauty and resilience. This approach allowed us to celebrate individuality and avoid the pitfalls of sexualization.

Unified Diversity: Our fashion shows acted as platforms for micro-collections, each with its narrative yet cohesively integrated into a broader thematic arc. Custom visuals and soundscapes transformed these narratives into vivid, abstract backdrops, enhancing each collection's storytelling and emotional impact.

The collaboration between No Ceilings Entertainment and Hunkemöller set new standards in fashion show production and revolutionized brand storytelling within the industry. By weaving narratives of empowerment, diversity, and unity, this partnership reinforced Hunkemöller's commitment to celebrating the individuality of women, making a significant and memorable impact on both the audience and the fashion industry.