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Jemaa at the NoMad Hotel

// Pool Party Entertainment

Tags
Concept, Direction, Operation
Client
NoMad Hotel Las Vegas, Park MGM Las Vegas
Location
NoMad Hotel Las Vegas
Year
2019

No Ceilings reimagined daytime entertainment by transforming the NoMad Pool into "Jemaa - The NoMad Pool Party," a sophisticated blend of luxury and vibrant energy. This innovative event features exclusive cocktails, unrivaled tableside service, a novel cocktail fountain, and a dynamic music scene, setting a new standard for poolside luxury in Las Vegas.

OBJECTIVE

Our goal was to reinvent the pool deck into a unique retreat that combines the allure of international hotspots like Scorpios in Mykonos and Rosa Negra in Tulum with distinct Moroccan elements, creating an unmatched oasis in Las Vegas.

CHALLENGES AND SOLUTIONS

Sophistication Meets Vibrancy: To align NoMad’s elegance with the lively atmosphere of a pool party, we engaged top-tier talent across musicians, dancers, and DJs. This strategic curation ensured the entertainment matched and elevated NoMad’s high standards.

Musical Synergy: We orchestrated a seamless blend of live music, integrating drummers, brass, and percussionists with DJs to enhance the sonic environment and complement the eclectic vibes.

Immersive Dance Experiences: Environmental performance dancers and salsa specialists were incorporated as entertainers and interactive visual art pieces. Their thematic costumes and engaging performances transformed the space, transporting guests from Las Vegas to a mystical, vibrant oasis.

RESULTS

Jemaa has established itself as Las Vegas’s premier destination for daytime entertainment, offering a perfect mix of luxury, rhythm, and immersive experiences. This innovative endeavor has enhanced NoMad’s reputation for distinguished hospitality and set new benchmarks for poolside extravagance.

Credits

Ari Kastrati // Chief Hospitality Officer: MGM Resorts International
Sean Christie // President of Entertainment & Nightlife: MGM Resorts International
Leo Robitschek // Partner and Vice President of Food and Beverage: Sydell Group
No Ceilings // Creative Concept, Costume Design, Art Direction & Show Direction, Choreography

Want to work with us? Let’s create something extraordinary together.

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