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Tommy Hilfiger

// Denim Collection Video Campaign

Tags
Videography, Post Production
Client
Tommy Hilfiger
Location
New York City
Year
2019

In a creative venture, No Ceilings collaborated with The Good Company to highlight the diverse appeal of Tommy Hilfiger’s denim line. Through dynamic videography and advanced post-production, the campaign captures the essence of youth, inclusivity, and fashion joy, embodying the brand's spirit in every frame.

OBJECTIVE

Our objective was to develop engaging motion content that complements the exceptional quality and style of Tommy Hilfiger’s denim, paralleling the visual narrative captured in still images by renowned photographer Ben Lamberty. This integrated strategy aimed to deliver a cohesive visual story aligning with the brand’s ethos and engaging the target audience effectively.

CHALLENGES AND SOLUTIONS

Visual Consistency: A key challenge was maintaining visual consistency between the videography and still photography, particularly in lighting conditions. By closely collaborating with the photography team, we meticulously calibrated lighting setups to match the vibrancy and color fidelity of the still images, ensuring a seamless blend of motion and static visuals that effectively showcased the denim collection.

Execution & Results: Leveraging cutting-edge filming techniques and synergistic post-production efforts, the campaign successfully portrayed the spirit of Tommy Hilfiger’s denim collection. Overcoming technical challenges with strategic expertise, we highlighted each piece’s authenticity, engaging the audience with a powerful visual narrative emphasizing the brand’s dedication to quality, inclusivity, and youthful appeal.

RESULTS

Employing innovative filming techniques and a synergistic post-production process, the campaign effectively captured the essence of Tommy Hilfiger's denim collection. By navigating technical challenges with strategic finesse, we showcased each denim piece in its most authentic light, engaging the audience with a compelling visual story that highlights the brand's commitment to quality, inclusivity, and youthful exuberance.


Credits

Ben Lamberty // Photographer/DOP
Kim Willecke (No Ceilings), Phil Shaw (No Ceilings) // Videography
The Good Company, Kim Willecke (No Ceilings), Phil Shaw (No Ceilings) // Post Production

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